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Master in Communication, 120 hec

Communication is essential to human beings. Human life and social organization depends on it. In a century characterised by increasing globalization, skilled professionals who can navigate the intricacies of interpersonal and intercultural communication are indispensable. In this programme you will acquire an advanced understanding of theories, methods and issues in communication, and learn how to manage interactions between people, organizations, and cultures.

About the programme

In this programme you will study all aspects of communication and acquire an advanced understanding of communication issues in various contexts and advanced knowledge about theories and methods useful in studies of communication in its context.

How do factors such as purpose, roles, medium, instrument and environment affect communication? You will study communication in classical and modern organizational theories which will increase your understanding of how different activities influence communication within an organization.

You will also study the role of communication within different professional fields and the various professional demands on written and oral communication as well as the use of pictures in communication in business life, mass media, education etc. You will learn about the communicative practice of leaders and the characteristics of successful organizing and get an enhanced comprehension of the relationship between leadership and communication with a special emphasis on the politics of everyday life in organizations.

A focus on intercultural communication

How are intercultural conflicts solved? Courses in intercultural communication will give you different perspectives of the notion of culture and cultural differences. You will acquire a deeper understanding of how and when cultural differences are relevant and when they are not. You will receive insight into important areas of interpersonal communication; bodily communication, communication dependent on basic social relations such as family and friendship as well as gender related aspects.

Communication technology as well as multi-modal communication

Different types of communication technologies will be studied, the relations between technology and communication and relations between technology, communication and social organization. You will learn about multi-modal communication, communication that uses more than one sense modality, for example the use of speech, gestures and facial expressions. We look at cultural variations in how different sense modalities are used as well as how to develop multimodal agents for communication between human and computer.

Rhetoric and degree project

In a degree project you will get the opportunity to show your ability to formulate relevant research questions, to find and evaluate information and data in an independent and critical way, and to write a scientific thesis within a given period of time.

Within the programme, you can also learn about rhetoric and argumentation and get an opportunity to practice your public speaking skills.

For whom

After finishing the programme you will be particularly suited for careers in communications, public relations, human resources and international sales, whether you choose to focus on the private or public sector, non-profit organizations or the academia nationally or internationally.

Examples of areas:

  • management in business and public administration
  • consultancy within communication
  • finance and law
  • human relations and resources
  • education and training
  • journalism
  • psychology

Entry requirements and application

General information on application, IT Faculty

Information on entry requirements and selection is found in the digital programme catalogue at University of Gothenburg, where you also find an "apply-button" for the programme, with a direct link to the application system:

Application, international round:

Master in Communication, 120 hec

Application open between November 1, 2017 - January 15, 2018.

Application, national round:

Master in Communication, 120 hp

Application open between March 15, 2018 - April 15, 2018.


Specific questions about the programme and its content:

Nataliya Berbyuk Lindström
Director of Master's programme
E-mail: Nataliya Berbyuk Lindström
Phone: +46 (0)31-786 5556


Questions regarding the application and admission process:

Ellen-Britta Fernell Foufa
Study counsellor
E-mail: studievagledning@ait.gu.se
Phone: +46 (0)31-786 5964

Page Manager: Peter Larsson|Last update: 5/18/2018

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