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Using social media - Unpacking evolving social media practices


Beata Jungselius slutseminarium. Beata är doktorand i tillämpad informationsteknologi.

The rise of social media platforms has changed how people interact. Mobile technologies with built-in, high-quality cameras have offered new possibilities for people to document and share their everyday life activities. To many, these interaction-mediating devices are considered being important tools for facilitating people¿s social life through use of social media. The aim of this thesis is to describe what constitutes social media use, why and how this is meaningful as a category of activity and to contribute with new insights on how social media skills and perceptions evolve as practices and platforms develop. Drawing upon data collected in 2012 and 2017, this thesis provides empirical findings from four papers. By returning to the same informants, conducting stimulated recall interviews five years apart, the data provides insights on evolvement in social media use over time. In this thesis, I suggest that social media use consist of social practices that people engage in when they produce, share and interact around social media content. As levels of engagement in social media vary from active involvement such as producing and interacting with content, to more passive ways of planning and monitoring social media, I argue for a revised conceptualization of social media use. The focus of this thesis is on a specific and central part of social media; social photography, i.e. how people produce, share and interact around pictures in social media, especially through the use of the social photo sharing application Instagram. When engaging in social photography activities, users rely upon modal, technical and social affordances and develop idioms of practices. Each social media platform has their own language, their own platform vernacular that users learn in order to interact fluently on that platform. People develop new skills through social participation within their community of practice. As people learn how to engage in social practices, as they develop skills on idioms of practice and platform vernaculars, they become competent members of these communities. Based on the data collected five years apart, the most prominent influencing factors that have had an impact on social media use over time are outlined: changes in life and time management, changes in technical capabilities, changes in privacy preferences and changes in modes of engagement. However, despite changes, the informants additionally described having a similar approach to social media use in general.

Föreläsare: Beata Jungselius

Datum: 2019-04-26

Tid: 10:00 - 12:00

Kategorier: IT

Plats: Torg Tre, floor 3, House Patricia, Forskningsgången 6, Lindholmen

Kontaktperson: Pär Meiling

Sidansvarig: |Sidan uppdaterades: 2017-05-02

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